Communicating Change: Procurement Reforms Made Clear

Strategically delivering a full suite of content, design, and web updates, helped the NT Government communicate complex procurement changes with clarity and consistency across digital and print platforms.

Project Snapshot

Shout by Design was engaged to deliver communications and design services supporting the rollout of the Northern Territory Government’s 2025 Procurement Reforms.

• Client/Organisation:Northern Territory Government, Department of Trade, Business and Asian Relations
• Year: 2025
• Services Delivered:Communications Strategy | Graphic Design | Digital Delivery | Project Management
• Project Type: Government Reform Change Communication

The Challenge

The reforms represented a significant shift in how government buys goods, services, and works. Clear messaging was needed to help two very different audiences, external suppliers and internal government staff, understand how the changes affected them. The challenge was to deliver accurate, accessible content across multiple platforms while coordinating with several departments and ensuring consistency with government styles and standards.

The Approach

Research & Discovery

Existing content for procurement content was reviewed across print and digital platforms including various policy documents and reform materials to identify information gaps, outdated structures, and inconsistencies between internal and external channels.

This included a website audit and analysis of website analytics.

Strategy Development

Developed an audience-aligned communications approach that differentiated supplier-facing and staff-facing content, focusing on clarity, usability, and compliance with the NT Government style manual and Australian Government web writing standards.

Creative Direction

Crafted a clean, professional design language that could translate across both print and digital environments, using layout, typography, and iconography to reinforce clarity and accessibility.

Design Execution

Delivered a redesigned external facing website space on nt.gov.au for doing business with government and intranet content structures, streamlined copy, and visual assets including infographics and explainer graphics that visually communicated complex procurement processes and policy changes.

A suite of print and digital material was delivered for the department communications and media team to disseminate across various department managed platforms.

Collaboration & Delivery

Working closely with the Department of Trade, Business and Asian Relations, Communications and Media team, Procurement NT and the Department of Corporate and Digital Development (DCDD) web team to align messaging, coordinate reviews, and deliver final materials for launch on 1 October 2025.

The Solution

The final suite provided a consistent and user-focused experience across both public and internal platforms.

• The external facing nt.gov.au website area, doing business with government, clearly explained procurement processes, purchasing tiers, and engagement pathways.
• The internal staff intranet offered concise, actionable guidance for applying reforms in practice with clear notification of changes to policy, purchasing tiers and guidance materials.
• Supporting print and digital assets reinforced messages visually and ensured the department’s communications and media team could deliver continuity across channels.

Every element was designed to make the reforms easier to understand, implement, and communicate.

The Outcome

The Procurement Reforms launched with strong clarity and accessibility, to ensure smooth adoption by both suppliers and staff.

• Improved user comprehension and navigation across the NT Government website.
• Consistent visual and written messaging across digital and print assets.
• Positive stakeholder feedback from multiple departments and project leads.

The project demonstrates Shout by Design’s ability to combine communications strategy, design expertise, and project delivery to support government reform at scale.

Key Takeaways

The key takeaways for the successful, multifaceted strategic communications project delivery were:

• Strategic alignment between audience needs and message delivery is essential for reform success.
• Collaboration across multiple government stakeholders ensures cohesive and trusted communication.
• Design and content must work together to simplify complexity and deliver clarity at every touchpoint.

The project success was due to the professionalism and expertise of the subject matter experts and project members across all departments. Without this support from staff, Shout by Design would have not been able to deliver such complex government policy changes in a simplified and streamlined project.