Shout by Design delivered a full suite of content, design, and web updates to help the Northern Territory Government communicate complex procurement changes with clarity and consistency across digital and print platforms.
This required a clear, strategic, audience-focused communications program supported rollout of major government procurement reforms.
Project Snapshot
- Client / Organisation: Northern Territory Government — Department of Trade, Business and Asian Relations
- Year: 2025
- Services delivered: Communications strategy | Graphic design | Digital delivery | Project management
- Project type: Government reform change communication
The Challenge
The challenge The 2025 procurement reforms represented a significant shift in how government purchases goods, services, and works. Two distinct audiences
- external suppliers and internal government staff
- needed clear, audience‑specific messaging.
The task was to deliver accurate, accessible content across multiple platforms while coordinating reviews with several departments and maintaining compliance with government style and web standards.
The Approach
Research and discovery
- Reviewed existing procurement content across print and digital platforms to identify gaps, outdated structures, and inconsistencies.
- Conducted a website audit and analytics analysis to inform content priorities.
Strategy development
- Developed an audience-aligned communications approach that separated supplier-facing and staff-facing content, emphasising clarity, usability, and compliance with the NT Government style manual and Australian Government web writing standards.
Creative direction
- Established a clean, professional design language for both print and digital, using layout, typography, and iconography to support clarity and accessibility.
Design and Execution
- Redesigned the external “Doing business with government” area on nt.gov.au to clearly explain procurement processes, purchasing tiers, and engagement pathways.
- Restructured intranet content to provide concise, actionable guidance for staff implementing the reforms.
- Produced visual assets — infographics and explainer graphics — to simplify complex processes and policy changes.
- Delivered a coordinated suite of print and digital materials for the department’s communications and media team to distribute across managed channels.
Collaboration and Delivery
- Worked closely with the Department of Trade, Business and Asian Relations communications and media team, Procurement NT, and the Department of Corporate and Digital Development (DCDD) web team to align messaging, coordinate reviews, and deliver final materials for launch on 1 October 2025.
The Solution
The final deliverables provided a consistent, user-focused experience across public and internal platforms:
- A clear external website area explaining procurement processes, purchasing tiers, and engagement pathways.
- An intranet with actionable guidance and clear notifications of policy and tier changes.
- Supporting print and digital assets that reinforced messaging and enabled consistent dissemination by the department’s communications team.
The Outcome
- Launched 1 October 2025 with strong clarity and accessibility to support adoption by suppliers and staff.
- Improved user comprehension and navigation across the NT Government website.
- Consistent visual and written messaging across digital and print assets.
- Positive stakeholder feedback from multiple departments and project leads.
- Demonstrated Shout by Design’s capability to combine communications strategy, design expertise, and project delivery in support of government reform at scale.
Key Takeaways
- Aligning message delivery to audience needs is essential for reform success.
- Cross‑department collaboration builds cohesion and trust in communications.
- Design and content must work together to simplify complexity and deliver clarity at every touchpoint.
- Project success relied on the professionalism and subject‑matter expertise of teams across departments.
Creative Assets
- The reforms were rolled out in phases aligned with the Expression of Interest for the Territory Procurement Champion, a pre‑announcement phase, and the formal change notice effective 1 October 2025.
- Each phase included assets tailored for maximum visual impact and consistency across platforms and mediums.
